I have decided to write about the augmented reality
(AR). AR is a live, direct or indirect view of a real world environment with a computer
generated layer of sound, video, 3D models or GPS data. This technology extends
our current perception of reality.
Augmented reality is nowadays one of the hottest
technologies available on the market. The system that combines reality with the
virtual world is considered to be the most lucrative direction for
entrepreneurs. AR software gives viewers many benefits. While big companies
produce hardware, developers with 3D artists can produce profitable content to sell
in online software stores.
Right now
doctors use AR technology during surgery to achieve better results. Airplane
pilots uses AR. Also AR is
used at schools.
Many companies decided to use AR in marketing. For example,
Pepsi marketing department had a great idea to promote the company on bus stops in an unusual
way.
But let’s
look for some real an cases. Mix of AR and GPS can help drivers to drive much
safer. The Video presents a prototype of augmented reality gps navigation.
Learning cooking is another impressive example.
This idea can solve a problem with learning or finding
how to prepare new kinds of food. Some entrepreneurs will sell devices for
learning cooking that can store culinary recipes, which you will buy at online
stores.
Another creative use of AR is a virtual fitting room, which
allows us to wear clothes and glasses virtually. We could choose best products
for us without going to a real store.
AR can also be used to
repair a car.
A mechanic with
this technology could cut prices down and accelerate repair time. Many owners of
car stations will be interested in AR.
AR can also improve product previews such as allowing
a customer to view what's inside a product's box without opening it.
In combat, AR can be used as a networked communication
system that shows useful battlefield data onto a soldier's display in real
time.
AR can enhance tourists experience by providing
information on user display during sightseeing.
The biggest advantage of AR is that it gapped the
bridge between the digital and real world. Now it is possible to experience
world on a whole new level through AR features and applications.
Questions:
What do you think about augmented reality?
Would you buy some device with software that will
learn you how to cook or other things?
What other possibilities does this technology have or could have?
Comments
I would definitely buy a car with this kind of GPS to travel easier. It can really help to drive safer and the tips of GPS are more clear for drivers.
With this technology life can become like in an SF film where we put special glasses, look at something and we know everything about that person or item. It would be amazing!
I was following one of the augmented reality projects - Google Glass. It's sad that it failed, I guess its form factor was too creepy for regular use. However augmented reality is a tech trend now - winner of the latest TechCrunch Disrupt, the world's leading authority for revolutionary startups, presented an app that shows the price, all required details and 3d model when you hover on any device in the store. That's simply amazing.
1. Profiling: The use of facial recognition technology, combined with geo-location and augmented data will lead to a seamless integration of our online and offline lives. As a result of these developments, a person walking around in the physical world will no longer just be a person, but will be their physical self along with a digital profile and other information that either the person itself or others make available online,
2. Unauthorized Augmented Advertising: Advertisers and tech companies are drooling over the possibilities of monetizing objects & spaces in the physical world by augmenting digital ads onto them in real-time,
3. Physical danger: Augmented Reality, like any mobile media technology presents some real physical safety issues. If you think mobile phones are currently a distraction while driving a car, think of an augmented windshield feeding you driving directions, along with more data about your surroundings than you may need.
That's way I am a little bit hesitated of using it
I have also heard about a program using the AR in order to make people drive more safely.
I guess that this will be a new way of addressing to people as nowadays.
However, i think we need to wait a little bit more for really good apps. I think that price is also quite a problem right now.
https://www.youtube.com/watch?v=06olHmcJjS0
In my opinion AR is the thing we all will live in the future. This could really improve our safety not only in cars but also in other areas of life. For example to identify someone on the street.
What came in my mind is that AR devices could be used as a chemical lab. Scientists can make some reaction which could be dangerous in real life without any harm. It's a great way to explore some new and maybe a way to find some medicines which people are really waiting for.
It is better than the VR because it adds something to the real world and don't replace it.
As for me, yes, if the technology becomes affordable I would very much like to have something that enables me to augment the world around me.