Week 10 ( 14.12-20.12) The true success story of Apple's iPhone The true success story of Apple's iPhone. Apple was a flagship US cooperate success story. The iPhone is one the best known brands in the world. The success of the iPhone an Apple’s strategy can be attributed to many factors. Steve Jobs greatly contributed to the development of many iPhone’s products in America and abroad. After Steve Jobs, Tim Cook the new CEO of Apple continued his legacy. The success of iPhone started in 2007. It was the best smartphone in 2007, but nothing has happened in 2015. It became a status symbol and many people believe that iPhone is the most luxurious telephone you can get. Here’s a chart describing its annual sales: iPhone’s success story is the annual iPhone global sales expansion. They have risen since 2008 reaching over 220 million of units in 2015. This is an unp