[ https://s-media-cache-ak0.pinimg.com/736x/fc/35/76/fc35766d3dc1c6b8d8de5d4d950db612.jpg ] James Webb Young was a very talented American advertising executive and a world curious philosopher. He influenced the development and history of advertising. During the World War II, he created the War Advertising Council whose objective was to support government programs. (1) Young received many honors and awards including the Advertising Man of the Year Award in 1946. (2). I would like to present to you his very interesting 5-Step Technique for Producing Ideas from his book “A Technique for Producing Ideas” published in 1939. I find this program fascinating and easy at the same time. I hope it will be helpful for your further work :). But before we start, we have to define what an idea is. Young believes, and I truly agree with him, that an idea is “ nothing more nor less than a new com...