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Week 4 [06.11-12.11] – How to create successful business

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I.              How to create successful businesses

Business is everywhere. From the ancient times people make deals, sales and try to figure out how to succeed on the market or target more and more potential customers. Today we have a lot of startups, which help people make their business dreams come true. Some of them succeed and some of them fail, so what stands behind a successful business? Simon Sinek tries to answer this open question in the TED talk presented below. I encourage you to watch the video, think it over and answer the questions:



QUESTIONS:

1. Do you agree with Simon’s theory about successful businesses? Why/why not?
2. Do you know some unmentioned companies, which also seem to follow “why” strategy?

3. Are you an early adopter of any company or product?

Comments

Anonymous said…
Actually I agree with Simon. Everything now - every business, app, website - are basing on UX. UX first of all defines users and their needs. So it's pretty much the same - we need to ask a question why we do what we do. His theory is really hype nowadays.
As I mentioned - I think most of companies are following or are trying to follow this theory. I don't know companies which do something and doesn't know why.
I see myself as an early adopter of Xiaomi products. I've ordered my first Xiaomi smartphone when here in Poland awareness of this brand was scant. Now there are few polish places where we can buy Xiaomi, but still it's not very popular.
8 November 2017 at 16:58
Unknown said…
Correct me if I'm wrong, but this doesn't work always and the example is: Nikola Tesla And T. A. Edison.
Tesla had the "why", he believed in better future, in better tomorrow, he believed in free electricity for everyone, but he died in poverty.
Edison had the "what", he was rich and wealthy, wanted to stay rich and wealthy and died rich and wealthy.
11 November 2017 at 16:53
Foodocado said…
I can only agree in 50 percent with his speech. There are plenty examples which proves that passion and "why" factor is not enough to run sucessfull buisness. Yevhen Shcherbynskyi gives us a great example of Edison and Tesla. On the other hand there are people who are driven by couse, purpose, who believe that they can change the world for better. The example which comes to my mind is Elon Musk. He wants to make an Earth a cleaner and safer place by replacing combustion engines to electric ones or investing millions of dollars in renewable sources of energy.

I don't consider myself as an adopter, but to be honest I like to have new tech gadgets just after the premiere. :)
11 November 2017 at 18:11
Unknown said…
I agree with Simon. Most companies use this method. I don't have my own company yet. But I know after my parents that opening their own companies in our country is not a simple matter
11 November 2017 at 21:06
Yevhen Shymko said…
Totally agree with Simon actually watched him even before today. He talks a lot about millennials and problems they have. It opened my eyes that if person not behaving the way you expect its bad choice to just call thet person stupid. You never know what happened to that person or whether he need help instead of yelling. I admire the work he is doing for the good of our society.
11 November 2017 at 22:30
Małgorzata Szporer said…
I agree with Simon’s theory. When you know what you want, you are clear where you going and you are confident about it the strategy and how to get there will make itself known. I believe that when you know why you doing something and you strongly believe in it, you will figure out the “how” and “what”.
12 November 2017 at 14:57
Unknown said…
You are kind of right, but it was way different back in Edison's times. Could You provide some answers for 3 given questions above?
12 November 2017 at 19:26
Unknown said…
Well doesn't it depend on idea of your company? Nevertheless, could you provide some answers to questions number 2 and 3?
12 November 2017 at 19:30
Unknown said…
Great! Do you have something to say in the subject of this article?
12 November 2017 at 19:34
Unknown said…
I like this summary, good job Małgorzata! Do you consider yourself as an early adopter of any company or product?
12 November 2017 at 19:36
Unknown said…
Simon has an interesting point of view, but I would rather think of this golden circle schema as something, that is applicable not only in business.
It's easier to make your decisions if you are perfectly sure about what you trying to achieve. It helps you to plan your future according to your targets, and it can inspire people around you.
From the other side, I don't think that this schema has something common with our brain. People prefer question "why" over "how" and "what", because it has more power and more assurance inside, and that's all.
12 November 2017 at 19:38
Unknown said…
I changed my mind about this presentation, it's definitely one of the most useful things I ever heard.
"We follow those who lead not for them, but for ourselves". From now on I will try to follow this principle, thank you very much for this presentation!
12 November 2017 at 19:59
Unknown said…
I agree but "meh". Why does he share "the golden circle"? Sounds familiar and makes sense to first have a "why" not "how" or "what" in regards to inside gut feeling. If you don't feel it even though you understand it it's "meh".
12 November 2017 at 21:55
Unknown said…
But every business has its reasons and aims. And they always think about customers. People have needs, and companies want to fulfill them with products they produce or service they provide.
12 November 2017 at 22:33
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