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Week 7 (23-29.11) VICTORIA’S SECRET

VICTORIA’S SECRET

VS is an American company that produces and sells women's underwear, clothing and cosmetics. One of the most popular exclusive lingerie companies in the world.



HISTORY

Victoria’s Secret was set up in San Francisco in 1977 by a graduate of Stanford business school - Roy Raymond.  He hit on the idea of establishing lingerie business when he was looking for lingerie for his wife. 



FASHION SHOWS

The company gained real fame in the mid-90s, when the models began to take part in the Victoria’s Secret fashion show. This fashion show is really amazing. It connects music, fashion, wonderful scenography and and course beautiful models. Every year there are invited model called Victoria’s Secret Angels. Being one of VS angels is a very prestigious award in the fashion world. We could admire Polish models like Anja Rubik, Magdalena Frąckowiak or Monika Jagaciak. We should be proud of them. There are 47 models and some of them are on the  FORBES’ Highest-Paid Models list.
Moreover, organizers invite music stars who transform the fashion into a live concert. This is incredibly staged. concert. Singers work with models on the catwalk. Victoria’s Secret Fashion show is a big business. People around the world wait for reports from the show on TV or on the internet. We can find a lot of articles in newspapers about this show. It is a really big marketing campaign. I think that VS doesn’t focus only on underwear. Models show some costumes designed especially for the show. In this event the most important is „the envelope” and people’s feelings.

This is one of my favourite’s fashion shows:



What do you think about Victoria’s Secret company? Do you like Victoria’s Secret fashion show?



Sources:
https://www.victoriassecret.com/
https://pl.wikipedia.org/wiki/Victoria%E2%80%99s_Secret
http://www.forbes.com/sites/natalierobehmed/2015/11/10/the-victorias-secret-fashion-show-a-50-million-catwalk/

Comments

Unknown said…
I'm going to comment only on underwear part because I was never interested in other stuff that Victoria's Secret makes.
What I like about VS is that their lingerie is absolutely stunning and I really like nice underwear and I could spend hours choosing a bra.
What I don't like are the sizes... I'm sick and tired of companies not aknowledging that breasts do go beyond D cup. Just take a stroll around the city and you'll probably notice those few boutiques selling bras sized A-M or more and this is how it should be everywhere.
I could go on about this forever but I don't want to make a big off-topic subject, so I'll just sum up here. Victoria's Secret makes eye catching underwear, stunning shows (although I don't really watch those but I do appreciate the work behind them) but could focus more on their sizing.
Unknown said…
I like to watch this kin of show. Im suprised how beautiful these womans are. I dont feel this is good. These models are detached from real world. There are minority of peoples that will fit into these cloutes. They not make outfit for "normal" peoples but they try to make "special something" that is realy expensive.
I think there are some good companies that make nice looking underwear, with great quality but not much expensive. If I will need to choose something for my girlfierd I will prefer something less expensive and less "wow". I think the most important is that clotches should fit to person body.
Unknown said…
In comparison to Aleksandra I will not comment on underwear part as I have never bought any of it for myself I can however say something about brand marketing. As far as I’m concern it’s the most recognizable underwear brand in the world. Even though it’s not for everybody, as their product are rather considered as luxury, everyone associate Victorias Secret with underwear. In my opinion brand owes its success to consistent communication and perfect models
YES to the first part! It makes me sad that the lingerie shops you've mentioned, with the A-M sizes, are extremely expensive. Like, you can buy a bra in H&M for 40zł, but if you want some other size than 75B or 80C you must pay 160zł in a boutique. :c
I've seen that video with Maroon 5 show / catwalk. I think it's really well-made - normally we associate a fashion show with something sophisticated and serious, and that show presented a totally different approach - funky and light.

There's only one sentence in your article I disagree with: "We could admire Polish models like Anja Rubik, Magdalena Frąckowiak or Monika Jagaciak. We should be proud of them." To be honest, I don't see a reason I should be proud of a model whose only connection with me is the place of birth. :)
Unknown said…
Believe me, I know that. It's the biggest pain in my wallet.
Unknown said…
I have heard about Victoria’s secret. Many models and actresses dream to be the face this mark. It must be huge distinction and pride to be a VS star for them.
Yes, we could admire of our Polish models. Do you know that I have never heard about Magdalena Frackowiak and Monika Jagaciak?
Victoria’s Secret fasion show must be great event. Clip which you attached shows that the atmosphere is amazing and creations are unusual and very unique.
Unknown said…
This comment has been removed by the author.
Unknown said…
Yes, costumes from the show aren't for everyday use. I think that these women have special "service" before VS show and this is the secret of their look. In my opinion in daily life they look as normal women. They are particular about healthy, fit food and workout because they should be fit and slim for their work.
Unknown said…
I agree with your opinion that "brand owes its success to consistent communication and perfect models ". Product- lingerie is only an addition. the biggest part of marketing are models and special fashion show.
Unknown said…
Yes, these fashion shows enchain attention.It is really original to connect concert and fashin show.
Maybe you have never heard about M. Frąckowiak and M. Jagaciak because they rarely "speak" in the media. They aren't as commercial as Anja Rubik :)
Unknown said…
Funny fact: VS actually offers variety of sizes, starting with 65 and cups from A-DDD so hmm...
I am not quite sure weather they sell bras in Poland tho.
Unknown said…
I love Victoria's Secret lingerie :)) but I am not quite interested in watching fashion show. I mean 5minutes are fine but spending more time on it is not my thing. But I have to admit, that the fashion show is amazing :) It is just a pleasure to watch it :)

But damn, the movie you posted with this amazing shop – I am jealous! We have only small ones, and I noticed we lack of some very cool things, for example I would totally buy a hoodie or some stuff for a gym... But still, I love their panties, I am absolutely in love with their beauty bags (kosmetyczki?), and there is one fragrance that is amazing and I casually use it :) But have you tried cosmetics? If so, what's your opinion?
Unknown said…
I like all of them! Absolutely stunning! And as you mentioned - all VS models are just soooo beautiful :) That's great that in the team there are also poles :D
Unknown said…
Victoria's Secret make really nice underwear. It's a brand which has a very strong position on the market and everyone has heard of it. I think their shows are amazing and I really like watch them. This show with Maroon 5 is great but I think this with Taylor Swift was also amazing: https://www.youtube.com/watch?v=OxAYXNR46I0
I think every girl dreams about to look like their models. Unlike other models, VS models aren't too skinny and they are really beautiful women. I once read an article about how they look to prepare them for the show and it's quite a labored. They have a lot of hard workouts. Before the show they have even determined how much water they can drink of the day.
Unknown said…
I saw a lot of these shows because I had been interested in fashion. I must admit that it is nice and varied event than classical fashion show, especially that most of the design VS clothes it underwear, so distraction of undress for the stage is a very nice idea :)
Unknown said…
I have tried only body spray. It had sweet smell. I love this kind of perfumes. After I use itd I feel really fresh. I want to try another cosmetics. Generally everything in VS shop enchain my attention. Bottles of perfumes, packages are are very well designed and especially women want to have some of these nice things in their houses :)
Tomasz Wojda said…
I love the idea their performance! not to be closed minded by doing something clasic way! its well know that the strategic key are the shows for them. They are working with a lot of international artists which in my opinion builds this brand.I'am not interasted in this market but their shows always brings my attantion! Great story in begining of the brand. Did you heard about VS Angels? One of them is Polish!
Unknown said…
I used to watch these fashion shows on FashionTV when I still had TV. I remember it was enjoyable - all those models wearing beautiful and/ or curious clothes (sometimes weird) were pretty mesmerizing and it was interesting in general. The video with the performance you posted is pretty impressive and brought some memories back. Great show with amazing energizing atmosphere. :)
Kit said…
I don't have much to say, but now I know where the fantasy armor draws inspiration from.
Unknown said…
I think it's a nice and funny way to make a fashion show, and it's a concert too. It's something like tradition for this brand and they make a huge show of it. There are models from all around the world, and costiumes and underwear are done perfectly in every detail.
Michal Kulesza said…
VS is definitely something like Apple of lingerie world - in terms of marketing. This brand is well known. I don't know if this lingerie is high quality or not because I haven't used one but the shows are great. It's also great that Polish models are presenting it.
Unknown said…
Yeah, about that... I don't consider a maximum of DDD a varierty...
Unknown said…
Michał you don't have to wear it to know it's quality. ;) I am very grateful for Victoria's Secret input to the world of lingerie and fashion in general. They transformed the world from traditional underwear to this pretty, stylish lingerie. Idea maybe wasn't new, such things existed before at cabarets and burlesque shows but they made it popular and shown woman that there is no shame in wearing stylish lingerie.
Unknown said…
I love watching Victoria's Secret Shows. Their fashion shows are tacky, very colorful, so American and always made on a grand scale. I don't know why I like them so much, because I'm not a big fan of these products neither the pop music used in those shows and Victoria's Secret Angels are not exactly my favourites models (not my type - except Magadelna Frąckowiak, she is perfect and has a very interesting type of beauty).
Of course, before I started writting this comment, I spend a lot of time watching old Victoria's Secret Shows on Youtube. It's the same type of entertainment as browsing the Vogue magazine.
I have to add, that the way models move on the catwalk, it is a nice change during fashion shows. They are joyful, smiling, spontaneous (of course it is directed before) and they interact with the musicians on stage.
And the show with Adam Levine is one of my favourites Victoria's Secret shows too.
Julia Osiak said…
I love watching VS shows. They're always incredibly entertaining and interesting to watch. Their marketing strategy always bring great success and people all around the world know about the brand. Michał had a great comment with which I completely agree - VS is the Apple of lingerie. Unfortunately, to me the brand doesn't always mean top quality of products. They have creative and fun ideas but to me it's not always worth the price.
Unknown said…
I like maroon 5 and that's all. I hate this kind of Shows and i don't like pink colour everywhere. The only think that is pretty worth seeing are their beautiful female models. Sory for being a man. And like Michal Kulesza said it's a modeling Apple.
I have never heard about Victoria’s fashion show. But this is good way to showcase fashion designer upcoming line of clothing. In a typical fashion show models ,walk the catwalk dressed in the clothing created by the designer but if you add more attractions it became more interesting. An the end I really admire and respect this.
Aleksander M said…
This is probably the most famous lingerie company - and show - in the world. I remember being young - probably even a bit too young - and watching VS shows whenever I stumbled upon them on the TV (didn't happen as often as I wish it did though).

I don't watch the shows anymore but it's always a pleasure to look at their models!
Well I know it is popular but for me the lingerie that is presented is absolutely not attractive. And those wings and other weird accessories make it look even more tragic. It looks fine to the moment when those models were pink bathrobe, but when they show those weird clothes and lingerie it is tragic. What is more I don’t understand why they are so expensive and why they promote so much a bra that cost millions of dollars and is made with some diamond or whatever. Who will buy it and what for? If it was at least looking good...
Jack Johnson said…
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