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Week 4 [06-12.11.2017] Sneaker market

For many years I considered shoes made by brands like Adidas or Nike as the affordable shoes to wear on a daily basis. Nice looking but nothing special. However, I recently changed my mind. When I was with my family in New York, my brother took me to the sneaker store called Stadium Goods.

There I saw this (prices are in dollars).

My own photo
Sneaker collecting can be really profitable business and many people make a lot of money by reselling limited edition shoes.

One of them is Benjamin Kapelushnik (also known as Benjaminkickz). He is 18 years old and already earns millions of dollars every year. He got really interested in sneakers at the age of 12 when his mum bought him his first pair of Nike Foamposite One “Galaxy”. Then he started to read sneaker magazines and to study a resale market. In the eighth grade he bought one pair of sneakers for 400$ and reselled it for 4000$. With this money he started to invest in the sneaker market. Nowadays he is a young millionaire who sells sneakers to celebrities and shows his life on social media.

https://goo.gl/images/fdUUsZ



Every year many brands release a few or more limited edition shoes. Lucky buyers have a chance to buy them for a few hundred dollars. It’s a lot, but on the resale market the same shoes may cost even two thousand dollars or more. There are more clients than products, so people sign in to the raffles and the toughest ones camp in front of the retail shops. Even in Warsaw on Chmielna Street you can see surprisingly long queues.

https://goo.gl/images/T9hJ3y

https://goo.gl/images/bkaQ4g


In addition to the shoes, clothing brands are also getting popular. The most hyped is Supreme. It sells various types of clothes and accessories. Sometimes it also collaborates with big fashion houses like Louis Vuitton. Collaboration products are the most expensive to buy and hardest to get. However the most popular thing overall is
a white t-shirt with the red Supreme logo on it. On the resale market it costs around 400$. For many people it might be unacceptable to spend a few thousand dollars on a normal t-shirt with a small red stick on it but for many it is a dream come true.



4$
https://goo.gl/images/tdkzxJ

400$
https://goo.gl/images/Qf8VN4


  1. Do you think it is controversial to collect high-priced limited clothing?
  2. Do people even pay attention to branded clothing?


Comments

Anonymous said…
Ohh I don't consider collecting limited clothing controversial. Actually as a woman I love to have tones of clothes and shoes. I wouldn't call it collecting, but sometimes I buy something just to have it in my wardrobe even if I'm not going to wear it.
Unfortunately people in some cases pay attention to branded clothing and they do it in a negative way. I mean - when one woman asks another what is she wearing and the answer is 'Oh I don't know, I bought it second hand', the first one seems to be disappointed.
Marcin Mróz said…
I think it's not controversial to collect high-priced limited clothing, everyone has his own hobbies and can spend his money however he likes to. One collects expensive guitars, the other one rare postage stamps and the other one high-priced clothes. It' normal. When it comes to branded clothes, if something looks good I don't look at its brand. Of course, I like to wear clothes/shoes of the known companies, but just because I think they look good. The other factor is a quality of the product - branded clothes tend to be better and last longer, but of course it's not always the case.
Magdalena Popek said…

I don't find it controversial. People collect various things - cheap, expensive, big, small - and I don't think collecting high-priced limited clothing is something special. If it comes to collecting clothes paying attention to brand is not something that would surprise me. But I think that people pay too much attention to brand even though they can buy something as good looking and with comparable quality cheaper.
I pay attention to branded clothing only when it comes to higher quality or the product looks much better than others. I do not buy branded clothes "just because".
Unknown said…
We can’t directly say if it is controversial or not. If someone collects high-priced limited clothing, and can afford it without problems it’s his own decision and we shouldn’t comment it. Also if someone buys rare models of shoes to sell it with higher price after some time it’s his own idea for a business and there will be again someone who can afford it. Paying attention also isn’t something bad if people can control it. If you like branded clothing, you wear it but you also should respect people in clothes without any well known brand. We can say that controversial is perceiving people in branded clothing as better than others. Clothes does not define person, character, knowledge and intelligence does.
Unknown said…
I dont think it’s controversial to collect high-priced limited clothing. I also dont understand people who laugh at someone who bought expensive clothes or sneakers. If you feel good in white t-shirt with „Supereme” logo and you can spend 400$ for it, just do it (woops that’s NIKE :D). Branded clothes are in better quality. I think a lot of people pay attention to branded clothing and they also like to wear it. Checkout youtube channel „Money Kicks” if you are interested in sneakers.
Unknown said…
If people buy these clothes, why we shoudn't sell them. Personally I would never buy this a t-shirt for this price. I think that people who buy these things do this because they colect them. We sometimes forget what some things are used for. Sometimes people change things before they use them. So we don't know if these things are worth their price.
Unknown said…
It´s not controversial, people collect all kinds of stuff, from beer bottle caps, through cars to private islands. I do not see why this particular category should be controversial.

And yes, of course there are people who pay attention to branded clothing. I'm personally not one of them, my biggest concern is that my clothes have to be comfy and made of natural materials. Other than that, I won't choose a more expensive, branded piece of clothing if it doesn't come with any additional benefits over a cheaper piece of clothing. The times when expensive clothes were more durable and could last for years is long over, and now there are very few brands that still do that. And when the quality is the same - why overpay? :)
I think in case you presented those goods are not just a piece of clothing they are considered a piece of art. Art is controversial and people consider many different things as art. Fashion is definitely one of them. People often collect those expensive shoes but not many actually wear them.
1. It's not controversial to collect high-priced limited clothinh. I consider this as a hobby. Hobby that can bring profit after few years. So we can say it's also an investment.
2. From what I know people who are interested in some branch of fashion are looking if people around him/her wear good brands on them (especially from their branch).
Unknown said…
Do you think it is controversial to collect high-priced limited clothing?It's not controversial to collect high-priced limited clothing. I think it's hobby. And I don't understand the entertainment
Do people even pay attention to branded clothing? Maybe in EU yes, because i have friend in USA , and he told me, that all people wears what they want. They don't buy fashionable clothes or something like that, only the clothes that they are comfortable.
I don’t think that it’s controversial to collect high-priced limited clothing. I think that it’s not only a highly entertaining hobby, but as you mentioned above, it can be considered a job. I like to buy some of those items and if I actually manage to buy some item when the drop happens I’m super excited. Unfortunately I’m rarely lucky enough to buy something before the items are sold out, on the last Supreme drop the item I wanted was sold out in under 3 seconds.
Unknown said…
In my opinion it is not controversial. Of course paying 20000 for pair of sneakers can be seen like a crazy behaviour. Limited edition are something unique. Usually they are made of better materials, but not as good to cost so much. Thats why not everyone can get them. If your hobby is collect high-priced clothes I don't mind it. It is your hobby and your choice.
Probably in future this high-priced limited clothes will be worth much more than we paid fot them, so it can be also a good business.

Personally I pay a little attention on my and other people clothes. But that does not mean I buy only brand clothes.
Maybe except sneakers. To be honest i wear only Nike and Adidas shoes. However my sneakers are not from the limited edition.
The most important thing for me is to feel good during wearing it. For me you can wear and buy whatever you want.
That is your own business.
Maciej Główka said…
I think it isn't controversial to collect high-priced limited clothing. If someone can afford it, why not? As you mentioned in article, this might be as good way to earn money as working in big corporation.
In my opinion many people pay attention to branded clothing. What's more, for many people it is the most important thing in their lives. Luckily, I'm not that kind of person.
Unknown said…
Better sneakers than fuzzy slippers in leopard print :)
Some shoes are really beautiful, but it's insane to pay thousands of dollars for them and don't really wear in everyday life. But every one has his own collection of something and spends money on it. Even if other people don't understand it.
I think some people pay attention to branded clothing, but not everyone. If somebody's profession (or hobby) is somehow connected with clothing, then yes. It's natural.
There is demand is supply. I don't think that collecting high-priced limited clothing is controversial. People has their own money and they spend it on what they want. If you want to spend 400$ on a shirt with a simple logo, go ahead! It's your money you do what you want with them. It depends, some people pay attention to branded clothing, some not. I presonally like simple clothing without logos and any trinkets.
I also don't think it’s controversial to collect high-priced limited clothing. Someone collects stamps or vinyl records , others - clothing. If you can afford to spend 400$ on a t-shirt, go ahead and wear it for your own pleasure.
I think, some people pay attention to branded clothing and the only one bad thing about it when they judge others based on price tag of cloths.
Vyvyan said…
In the world two kind of people exists - those who wear branded clothes no matter what (not only for collection purposes) and those who just wear comfortable, good quality clothes without any brand.

Personally, I have one shop in which I'm buying clothes. Maybe it's "branded" (Sinsay), but they have cute clothes with cats and they are cheap, and good quality :D. But if other shop, I mean second handed for example, would have such clothes without any brand, I would buy them too. Because for me proportion of quality and price is important.

People at my age have some mechanism in their heads that the branded clothing is kind of...determinant of life quality. Which is bullshit. Of course collecting branded clothes is okay.
Andrzej Gulak said…
This comment has been removed by the author.
Unknown said…
Nothing controversial about collectiong whatever. Be it shoes, stamps, shirts, chairs, old books. It's just a thing to collect, maybe wait till it gains value even more and resell it later or keep it and not actually use it but just store it for whatever reason.
I don't know if people pay attention to branded clothing, how would I? Personally I don't care what brand the cloth is, but I do care what material it is made from and what overall quality it is.
Unknown said…
Thank you all for your comments. We all agree in this matter :) Collecting unique and sometimes high-priced clothing can be very enjoyable hobby. Also sneakerhead community is growing and today you can see more people with great looking shoes on the streets than it was 3-4 years ago. Growing society also creates many opportunities to meet and talk with others. You can find new colleagues or friends on sneaker events, start a conversation with a random person on a party if you see that this person also wears some kind of unique clothing. It is worth a try ;)
Unknown said…
I don't find it controversial - one likes collecting stones, the other one might like collecting sneakers. As long as there is someone who wants to pay for it, its not my problem and not my money to spend.
>Do people even pay attention to branded clothing
I think they do, I could even say most of them does it- "Fine feathers make fine birds" or "Jak cię widzą, tak cię piszą" in polish is one of the phrases that seem to work in today's world. It might be less common for the actual brands, but its obvious we pay attention to what other people are wearing...
Collector items as one would call limited availability goods has been known market for a long time all of this because of simple mentality of having an unique item that no one or barely anyone has same trends can be seen in a car market , CTCG(Collectible Trading Card Games). Is it controversial ? Why would be those items are created with collectors and fanatics/fans in mind rewarding few, if we would see that controversial none of the brands would even attempt to create those in a first place or just sell them continuously.

Branded clothing and brands have high value in people's minds, we value not only build quality or materials but also design and being able to show off the item to others. So whether one is paying attention to brand on clothes depends on his personal values and what he looks for , branded clothing especially expensive one can be used to show off our financial status just as military badges show off rank just this rank not always has a meaning to others.
The most controversial thing i see in this topic are people that spend all their money for clothes just to look more prestigeus than they actually are. All those kids that wears sneakers bought for money that should go for food or tickets... sigh Anyway, collecting expencive shoes isn't something strange or controversial. Some people just enjoy how they look like so what is the problem? If i had more money then i would need i would propably buy some of those.
Unknown said…
The moment I started to read your article I've thought about Supreme, and here it is:) This is an interesting topic, I didn't pay attention to it, until I've started to follow some publics on Facebook and Instagram, and they often post information and pictures about brand collabs. I really don't understand the phenomena of Supreme popularity. Why? How? Who made it popular? Maybe in some groups of people wearing these sneakers and stuff is the marker of a status? Like Rolex watch, the symbol of luxury? But I could explain to myself why Rolex, but why the t-shirt? Maybe it's funny and stupid, but until some people are making money, and others choose to buy it, it's ok, I am not gonna blame or judge. Their choice. What is really stupid - to wear the fake brands. The era of Chinese D&C and Louis Viktor is far behind us. People, please, don't do it)
Unknown said…
I think that everone can do whathewer want. We are free people and it's our choice what we want to buy and what we want to wear. But personally I thing that are some more important things than expensive clothes or shoes. The more expensive stuff convinces me only if the reason for their price is high quality. But brands are not important for me.
If someone want to collect high-priced limited clothing he can do it becouse thats are his choice however I prefer to spent this money for my passions like traveling and paraglading. I thing that it is more valuable way to spend money. Collecting high-priced limited clothing isn't controvensial if it doesn't turn into an obsession and spending money on expanding the collection will not be associated with falling into debt.

On the other hand I know that nowadays especially for young people brands are very important becouse they are often the reason for acceptance or rejection by their peers.
Zygmunt Z said…
I have to admit that I like sneakers, even though I am not a shopaholic or anything similar. I just like the style and how comfortable they are. And I don't thing it is controversial. Alo, I can't say that it is a hobby or some sort of interest, to me it is just a way to connect a good style with comfort. Also, as you said it can be a sort of job or way of earning money. We all know that from time to time there is a release of limited edition pair of shoes which can be very expensive but people buy it to sell them with even bigger profit. There are websites like klekt.in which can be compared to a Allegro website for shoefreaks where people sell shoes which they previously bought in a shop. There are also mobile apps like GOAT where you can do similar thing but from the level of your phone. Finally, if we speak generally about branded clothing, not only shoes, most people have their style of wearing developed to some point and they decide by themselves if they need branded clothing or not. I like streetwear clothing and I know some brands that are popular among it but I can't say that buying super expensive clothes in top-notch boutiques would make me happier. As I said, I like to connect style with comfort and yes, sometimes I can pay more than usual for some stuff but it doesn't happen everytime.

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