Have you
ever thought about the meaning of color?
Color has had its meaning for a long time. Every color matches a concrete behavior, thing or situation. A color’s characteristic is very important in design.
Color has had its meaning for a long time. Every color matches a concrete behavior, thing or situation. A color’s characteristic is very important in design.
Colors
influence our comfort, mood and behavior.
Colors provoke
behavior like buying, eating, etc.
Why is soup
on a red plate more tasty than on a green plate? Why is green in our opinion healthy, red- spicy, blue- peaceful?
Each of us
has a favorite color or range of colors, but we don’t think about the meaning
of them.
What is
your favorite color/ range of colors? Why?
Bright and
warm colors have friendly and active characteristics. We see them in the first
place- they are eye-catching. They can add energy and bravery. This range of
colors is used in the car industry, marketing, entertainment, sports, clothes,
cosmetics and food.
Dark and
warm colors are associated with classic and tradition, luxury and relaxation. These
colors with neutral colors create classic, elegant and luxurious
products. When we use them with cold colors, we can gain original and modern
effects. This range of colors should be used in financial, craft, agricultural,
architectural, banking and consulting industries.
Bright and
cold colors are associated with freshness and aesthetics. When we combine them
with bright and warm colors and a large amount of white it will be a great combination
for young and active women. When we combine it with grey we will have
professional and modern products. This range of colors should be used in the
cosmetology, sport, medicine, entertainment and health industry.
Dark and
cold colors represent value and stability. This range of colors is great for
ambitious and hardworking entrepreneurs. They should be used in IT industry , by the government, trade people, in science,
the car industry, medicine and management.
Neutral
colors are responsible for mollification and toning of other colors. Darker should
be used business, consulting, marketing and engineering projects. Brighter colors
should be used health, cosmetology, food industry and scientific projects.
Comments
http://www.todayifoundout.com/index.php/2014/10/pink-used-common-color-boys-blue-girls
I've seen a cool video about that, but I can't find it right now. Anyway check out the history of pink and blue.
Colors are also important in terms of clothing. Especially if talking about a business outfit, the colors are able to completely change the perception of us. If we are young and we want to look more serious and dignified we should wear clothes in gray. If the person is older he or she looks younger in lighter-colored.
Just as has been mentioned in the article, the colors can affect our emotions and well-being. We should ensure that such a small factor acted in your favor rather than detriment.
http://wvw.igame.com/eye-test/?fbs=32
In the margin it is interesting that colors have other meaning in the other culture. White and black are the colors of mourning but in the different part of the world.
I have known this game. It is great. I'm a robot, what about you? :)
I agree that the meaning behind the color and values we associate with it are important for the looks of the company. It's like with the first impression. I once had a commission to design a logo for an IT company and I think my customer would learn a lot from reading your article.
The other thing that I would like to bring up is colourtherapy. I don't know if you've ever heard about this, but I think it's really cool. You take a light source and an appropriate colour filter and you apply the light to certain areas, like blocked sinuses, aching head or knee and it is supposed to help. A few months ago my grandma experimented on me and treated my running nose with one of these lapms - she was irradiating my face with yellow light. I don't think it worked on me, but maybe flu is something incurable and just has to go on its own. But speaking of healthy colours - it is known for a fact that green colour helps you relax and is good for your eyes. It is a good fun fact for all of you who spend most of your days in front of a computer! Just go and look at a lawn or a tree every half an hour. It really helps your eyes and they're not that tired after the whole day of working.
Yes, I have heard about colourtherapy, from you :) I remember your story with your runny nose :) It is interesting but such a little funny :)
Colourimetry includes research into the perceptions of color by the human eye and brain, colour theory in art and physics aspects of colours.
It is very interesting how our brain interpret electromagnetic radiation as colours and how does it affect us. When I was a teenager I wore very colourful clothes, green, red, yellow t-shirt were the norm.
Nowadays most of my clothes are in the last colour setup including blue and navy blue.
Colours are one of many things that influence our behaviour without us even knowing it. I think it's important to know at least the basics about those things.
It is really interestiong that individual colors are used for specific things.
My beloved color is blue, especially light shades of it. I am a little bit obsessed with it and most of the stuff I buy is this color. I also like all the pastels.
However, I find it really ridiculous how some people overstate the role or the origin of color association. For example, the chakras on the infographics I've posted... Nothing to do with real life, possibly. I've even heard a theory by some anthropologist that women are associated with red, because they had to gather red, ripe fruits from the trees, and the men are associated with blue because they had to look for birds to hunt on the blue sky. I'm totally astonished, this sounds totally ridiculous. Besides, I've heard that earlier in history blue was the girly color, and red/pink was the boy's - so that theory was really weird, really :D